For the past decade, I've been translating "this needs to go viral" into actual strategy — leading creative campaigns for tech giants, founding social brands that hit 1B views, and running my own 2.5M-follower-strong side hustle (you’ll have to ask!).

I'm equal parts strategist and practitioner, a little corporate and a little chaos. Forbes called me a "30 Under 30" back when I was an actual young person.